Verrecchia Group Develops New International Ad Campaign for Posera Software

Montreal, Quebec, May 15, 2006 – Verrecchia Group Communications announces that it has completed the development of a new 2006 print advertising campaign for Posera’s Maitre’D suite of integrated software solutions.  Montreal-based Posera Software develops high quality, fully integrated software solutions for the hospitality industry.

Posera originally retained Verrecchia Group in 2004 to develop a comprehensive print advertising campaign that would help differentiate the Company and its products in an extremely competitive environment.  Verrecchia Group’s mandate in 2006 was to develop a series of three new print ads to replace the 2004 ads, which will be phased out over the course of the current year.  The new ad development campaign included the concept development for the ads, messaging and positioning, design, photography and production. Completed ads are targeted for placement in Canadian, U.S. and U.K. restaurant/hospitality print publications, as well as selected online media.

 “We were very pleased with the series of ads developed by Verrecchia Group in 2004 and had no hesitation in engaging the company once again to develop a series of new ads for our 2006 campaign,“ says Shannon Arnold, Marketing Director of Posera Software Inc.  “Verrecchia Group has demonstrated a deep understanding of our industry and challenges, as well as an expertise in product and corporate positioning.  The final result is a series of new ads which we’re very excited about.”

 
About Posera
Posera Software provides the restaurant industry with the latest technologies that offer flexibility, simplicity and increased efficiency. Its Maitre’D software encompasses seamlessly integrated solutions that provide managers with the tools that they need to improve their operations and management. These solutions are designed to meet any concept’s specific needs, with fully customizable POS, Back-Office, Corporate and ASP applications. Posera is a global solution provider that operates offices in Seattle, Montreal and Glasgow, and has a reseller network that covers North America, Europe, the Middle East, Africa, Singapore, and Australia.  For more information about Posera and the Maitre`D solution, visit the company web site at www.posera.com.