Verrecchia Group to Help ACOM Re-Brand Hospitality Suite of Back Office Software

Montreal, Quebec, March 20, 2005 – Verrecchia Group Communications has been retained by ACOM Hospitality to conduct a series of marketing activities aimed at re-branding the Company and its hospitality suite of back office software solutions.  Verrecchia Group’s mandate includes conducting a high-level competitive analysis as the first step in corporate brand image development which will include positioning, messaging, a new tagline and new logo design.  The agency’s mandate will also extend to the coordination of several upcoming tradeshows, new tradeshow booth design, the development of advertising materials, and various marketing collateral such as corporate and product brochures.

“With over 800 customers in more than 50 countries, ACOM is considered a household name in the hospitality market,” said Susan Verrecchia, President of Verrecchia Group. “ACOM approached us with a mandate to update the Company’s image to reflect the continuous technical evolution of the product suite to its modern-day state, while maintaining its renowned image of absolute reliability as a result of over three decades of experience in this industry.  We look forward to helping ACOM develop a new image that effectively combines both of these messages in a cohesive and compelling manner worthy of this Company’s product suite.”

About ACOM Hospitality
For nearly 30 years, Acom has been solely dedicated to the development of back of house software solutions for hotels.  The Company’s deep commitment to this industry has been augmented by substantial R&D, as well as numerous audits to evolve its software’s design to meet specific customer needs.  Today, the Acom Hospitality suite of back office software solutions  is globally recognized as one of the most reliable, accurate and best-supported solutions in the industry.