Verrecchia Group Completes Media Training and Begins Presentation Coaching to Softimage Team

Montreal, Quebec, March 10, 2004 - Verrecchia Group Communications announces that it has completed the first phase of a media training program for Softimage—an industry leader in 3-D animation, 2-D cell animation, compositing, and special effects software. Verrecchia Group provided one-on-one, as well as group media training to prepare Softimage’s executive-team for a product launch press reception at NAB 2004, as well as other upcoming trade shows.   The agency will now provide one-on-one presentation coaching to the company’s R&D executives.

"Verrecchia Group's in-depth media training program helped prepare the Softimage team for a successful product launch at one of the biggest industry trade shows there is,” says Jennifer Goldfinch, Senior PR Specialist, Softimage. “Thanks to their technical savvy, meticulous planning skills, sharp attention to detail and strategic messaging expertise, our team was more than well-prepped in a record amount of time."
 
“As leaders in their field, Softimage garners a lot of press attention so speaking with the media in a professional and informative manager is vital,” says Susan Verrecchia, president and founder of Verrecchia Group Communications. “Making a compelling and thoughtful presentation that’s tailored to its intended audience is equally important.  We look forward to helping Softimage learn the skills they need to present their company and products in the best possible light.”

About Softimage Co.
Softimage Co., a subsidiary of Avid Technology, Inc., is an industry leader in 3-D animation, 2-D cel animation, compositing, and special effects software designed to address the demands of the film and commercial/broadcast and games/interactive industries. SOFTIMAGE|XSI software, an integral player in Avid's Make, Manage and Move Media(tm) strategy, is the flagship product offering from Softimage. It is the industry's first 3-D nonlinear production environment, providing animators and digital artists the freedom to make professional animation, visual effects, and games - from major motion pictures, to cartoons and commercials, to animated content for video games and Web sites. Softimage is proud to count amongst its customers: R!OT, The Mill, Pixel Liberation Front, Blue Sky Studios, Hybride,  Janimation, Quiet Man, PSYOP, Cinepix, and Framestore CFC. The Softimage product family is designed to help users innovate, create, and collaborate throughout the production process. For information call Jennifer Goldfinch, or visit the company website at www.softimage.com