IXIASOFT Inc. Engages Verrecchia Group to Promote TEXTML XML Content Server
Montreal, Quebec, June 30, 2004 - Montreal-based IXIASOFT Inc., creators of TEXML – the most deployed XML server worldwide and the first embeddable XML server for OEMs and developers of XML applications – has selected Verrecchia Group Communications Inc. to drive its US media and analyst relations. Under the terms of its mandate, Verrecchia Group will raise visibility of IXIASOFT’S TEXTML server and create relationships with key targeted journalists and analysts in the three main areas: cross-media publishing, enterprise content management, and technical documentation.
“We selected Verrecchia Group because of its track record and expertise in the technology sector,” says Ixiasoft’s Vice-President of Marketing, Jean Paul Chauvet. “The agency’s established relationships with the analyst and media communities will be instrumental in increasing visibility of TEXTML and its importance in the industries we serve.”
“Through a strategic US-based PR program we will lead IXIASOFT into key publications and bring them to the attention of analysts, editors and journalists” says Susan Verrecchia, President and Founder of Verrecchia Group Communications. “We look forward to highlighting their leadership position in the XML market and across various vertical markets.”
About IXIASOFT
IXIASOFT develops and distributes TEXTML Server, an XML Content Server whose purpose is to store, index and retrieve XML content. IXIASOFT is the only true provider of document-centric XML servers specializing in the storage and publishing of XML documents. IXIASOFT enjoys a global customer base with various vertical markets such as aerospace, cross-media publishing, energy, and government. Strategic partners include Adobe, Altova, Blast Radius, Ektron, Ingeniux, General Dynamics, and Microsoft, and IXIASOFT is a voting member of the W3C.
