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Verrecchia Group Communications
Appointed Lead PR Counsel for Emeris Technologies
The agency to help Emeris launch its flagship
Annotis™ product line across North America via a targeted
marketing and PR program
Montreal, Quebec, June 12, 2002 -
Verrecchia Group Communications Inc. announces that
Emeris Technologies, a French developer of office automation
software, has retained the agency for marketing and
public relations services. Verrecchia Group - a results
oriented agency providing comprehensive public relations
and marketing services to the technology sector - will
prepare marketing and communication materials, ensure
Canada and U.S. media relations and organize press tours
and trade shows.
"We were looking for expertise to promote Annotis™
in North America, and Verrecchia Group has the network
and the industry experience we needed to help us position
and brand our Annotis™ product line.," says Alain
Renaud, president of Emeris Technologies. "Their
savoir-faire relies on solid expertise in strategic
counseling for computer software, and that's specifically
what we wanted to have. "
"We look forward to helping Emeris launch its
flagship Annotis™ product line to a wider customer base,"
says Susan Verrecchia, president of Verrecchia Group
Communications. "Annotis™ is an amazing application
for workgroups or professionals who deal with long correspondences,
contracts or any documents that need revising, approval
and even multiple-user input. It's easy to install,
easy to use, colorful and friendly, and it's available
in 5 languages. We believe Annotis™ has everything it
takes to succeed in the international marketplace. "
About Emeris Technologies
Emeris Technologies develops and markets Annotis™ annotation
software specifically designed to enhance workgroup
collaboration, information sharing and productivity
among office workers and individuals. Founded in 2000,
the company is dedicated to providing easy-to-use tools
that make informal group work as natural and effective
as face-to-face communication. The first series of Annotis™
products slated to launch in 2002 will support the Microsoft®
Office suite, notably Outlook and Outlook Express, Word,
Excel and PowerPoint. Emeris Technologies markets its
products online at www.annotis.com,
as well as through worldwide strategic distributor partnerships,
affiliate programs, retail and online sources. The company
is headquartered in Cergy-Pontoise (near Paris), with
offices in Montreal and St. Petersburg, Russia. For
more information about Emeris Technologies or its Annotis™
product line, contact the company at 360 Rachel East,
Montreal, Quebec, H2W 1E9, tel: (514) 844-4500, fax:
(514) 844-0350, or visit the company web site at www.emeris.com.
About Verrecchia Group Communications Inc.
"Technology People Marketing Technology" is
the core differentiator of Montreal-based Verrecchia
Group Communications Inc., a results oriented agency
that provides comprehensive public relations and superior
marketing services to the technology sector. Founded
in 1995, Verrecchia Group is dedicated to providing
its clients with strategic planning, hands-on marketing
and flawless execution of effective marketing and public
relations programs that create awareness, capture mind
share, open sales channels, and drive customer leads
both in the U.S. and Canada. Each senior member of Verrecchia
Group has substantial industry experience and has worked
the frontlines of the technology revolution for multinational
corporations and smaller organizations. Headquartered
in Montreal, Quebec, Verrecchia Group has consultants
located in Ottawa, Toronto, Vancouver, New York, Chicago
and Austin, and represents clients ranging from start-ups
to internationally recognized corporations. For more
information, call 514-935-0166, or visit the company
web site at www.vergroup.com.
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