Verrecchia Group
Technology Public Relations and Marketing
   

Newsroom > Press Releases > Archive 2002 > July 4th 2002

Verrecchia Group Communications Appoints Michele Fortier as Account Executive

Montreal, Quebec, July 4th, 2002 - Verrecchia Group Communications Inc. announces the appointment of Michele Fortier as Account Executive. Verrecchia Group is a return-on-investment, results-oriented agency providing comprehensive public relations and marketing services for high technology companies located in Canada and the U.S. As Account executive, Ms. Fortier will be responsible for coordinating strategic marketing communications and PR consulting to the agency's growing client base. She will also handle PR strategies for the agency to create awareness in the communications community. Graduated from University with a master degree, Ms. Fortier joins Verrecchia Group from the interactive software developers Ubisoft Entertainment and Strategy First Inc., where she held the position of Communications and Public Relations Representative, after working for National Public Relations where she coordinated media monitoring as she was pursuing her studies.

"Since she began her career, Michele has met the stakes and challenges related to technology, and approaches them from a communications and marketing perspective. She also wove a broad contact network and acts as a veille for both the media and the industry. Moreover, Michele's experience with multimedia companies gives Verrecchia group the opportunity to extend the scope to this market segment, which she knows in-depth and that constitutes a large portion of the Quebec technology industry."

"Verrecchia Group Communications has established itself as a highly qualified PR and marketing agency over the years. Being part of it is a great challenge, a strong motivation and a step forward in building a strong, experienced career in PR and marketing, said Michele Fortier. People in the industry have nothing but excellent comments to say about this high-profiled agency and its team of professionals, and I did not hesitate to join their league."

Prior to joining Verrecchia Group, Ms. Fortier was in charge of media and industry relations for both Quebec and Canada, as well as relations with the international French community. She also helped coordinate special events and marketing promotion activities, including product launches, important press conferences with public personalities, and trade shows. Today, she lends her experience to the benefit of Verrecchia Group technology clients, in French and English.

About Verrecchia Group Communications Inc.


"Technology People Marketing Technology" is the core differentiator of Montreal-based Verrecchia Group Communications Inc., a results oriented agency that provides comprehensive public relations and superior marketing services to the technology sector. Founded in 1995, Verrecchia Group is dedicated to providing its clients with strategic planning, hands-on marketing and flawless execution of effective marketing and public relations programs that create awareness, capture mind share, open sales channels, and drive customer leads both in the U.S. and Canada. Each senior member of Verrecchia Group has substantial industry experience and has worked the frontlines of the technology revolution for multinational corporations and smaller organizations. Headquartered in Montreal, Quebec, Verrecchia Group has consultants located in Ottawa, Toronto, Vancouver, New York, Chicago and Austin, and represents clients ranging from start-ups to internationally recognized corporations. For more information, call 514-935-0166, or visit the company web site at www.vergroup.com.
###

All trademarks and registered trademarks are the property of their respective owners

<< Back to Archive 2002
© Copyright 2004 The Verrecchia Group. All Rights Reserved.