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Verrecchia Group Communications
Appoints Michele Fortier as Account Executive
Montreal, Quebec, July 4th, 2002 -
Verrecchia Group Communications Inc. announces the appointment
of Michele Fortier as Account Executive. Verrecchia
Group is a return-on-investment, results-oriented agency
providing comprehensive public relations and marketing
services for high technology companies located in Canada
and the U.S. As Account executive, Ms. Fortier will
be responsible for coordinating strategic marketing
communications and PR consulting to the agency's growing
client base. She will also handle PR strategies for
the agency to create awareness in the communications
community. Graduated from University with a master degree,
Ms. Fortier joins Verrecchia Group from the interactive
software developers Ubisoft Entertainment and Strategy
First Inc., where she held the position of Communications
and Public Relations Representative, after working for
National Public Relations where she coordinated media
monitoring as she was pursuing her studies.
"Since she began her career, Michele has met the
stakes and challenges related to technology, and approaches
them from a communications and marketing perspective.
She also wove a broad contact network and acts as a
veille for both the media and the industry. Moreover,
Michele's experience with multimedia companies gives
Verrecchia group the opportunity to extend the scope
to this market segment, which she knows in-depth and
that constitutes a large portion of the Quebec technology
industry."
"Verrecchia Group Communications has established
itself as a highly qualified PR and marketing agency
over the years. Being part of it is a great challenge,
a strong motivation and a step forward in building a
strong, experienced career in PR and marketing, said
Michele Fortier. People in the industry have nothing
but excellent comments to say about this high-profiled
agency and its team of professionals, and I did not
hesitate to join their league."
Prior to joining Verrecchia Group, Ms. Fortier was
in charge of media and industry relations for both Quebec
and Canada, as well as relations with the international
French community. She also helped coordinate special
events and marketing promotion activities, including
product launches, important press conferences with public
personalities, and trade shows. Today, she lends her
experience to the benefit of Verrecchia Group technology
clients, in French and English.
About Verrecchia Group Communications Inc.
"Technology People Marketing Technology" is
the core differentiator of Montreal-based Verrecchia
Group Communications Inc., a results oriented agency
that provides comprehensive public relations and superior
marketing services to the technology sector. Founded
in 1995, Verrecchia Group is dedicated to providing
its clients with strategic planning, hands-on marketing
and flawless execution of effective marketing and public
relations programs that create awareness, capture mind
share, open sales channels, and drive customer leads
both in the U.S. and Canada. Each senior member of Verrecchia
Group has substantial industry experience and has worked
the frontlines of the technology revolution for multinational
corporations and smaller organizations. Headquartered
in Montreal, Quebec, Verrecchia Group has consultants
located in Ottawa, Toronto, Vancouver, New York, Chicago
and Austin, and represents clients ranging from start-ups
to internationally recognized corporations. For more
information, call 514-935-0166, or visit the company
web site at www.vergroup.com.
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