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Data Kinetics Selects Verrecchia
Group Communications as Public Relations Agency of Record
Montreal, Quebec, August 15th, 2002
- Verrecchia Group Communications Inc.- a results oriented
agency providing comprehensive public relations and
marketing services to the technology sector-has been
selected by Ottawa-based Data Kinetics Ltd. as the company's
PR agency of record. Data Kinetics is the leading developer
of memory-resident, table management systems for Fortune
1000 companies. Verrecchia Group will plan and implement
a comprehensive PR program designed to raise the visibility
for the Company and its product line-in particular,
tableBASEŽ, the Company's flagship software product-primarily
amongst key influencers in the U.S. editorial and analyst
communities. In addition, the firm will help Data Kinetics
to develop strategic corporate positioning and key product
marketing messages for each of the vertical markets
the company serves, as well as provide counsel on communications
initiatives.
"When we began the process we looked at several
alternatives and it became clear, very quickly, that
Verrecchia Group was the firm of choice," said
Robert Koblovsky, V.P., Sales and Marketing, at Data
Kinetics Ltd. "We were immediately impressed when,
during the evaluation process, Verrecchia Group was
already working to identify opportunities for Data Kinetics.
They were the only candidate to do so. They also have
a stellar track record in helping companies to develop
and articulate their strategic position within the market.
This, combined with an on-going hands-on approach, was
a critical factor in our decision. It should be noted
that the competition did not lose the deal. Verrecchia
Group won it."
"Data Kinetics has over 20 years of expertise
in developing memory-resident table management systems
that have helped clients-like VISA, Citibank, and many
others-to improve the performance of their mainframe
applications, extend legacy applications for real-time,
high-volume Internet e-business, postpone hardware upgrade
costs, simplify the maintenance of legacy applications,
and much more," said Susan Verrecchia, President
of Verrecchia Group Communications. "We believe
these benefits will bode well given current marketplace
conditions of reduced expenditures and the increasing
emphasis on ROI. We look forward to working with the
Data Kinetics team in developing a strategic communications
and public relations plan that will spread the word
about this worthy company as they prepare to embark
on the next phase in their corporate evolution."
About Data Kinetics Ltd.
Founded in 1977, Data Kinetics is the leading developer
of memory-resident, table management systems for Fortune
1000 companies. The Company's software products dramatically
boost the performance of the e-business and legacy transaction
processing environments of companies from a cross-section
of industries including finance, insurance, government,
retail/manufacturing, and utilities. tableBASEŽ, the
Company's flagship software, is a highly proven, memory-resident,
table management system for enhancing DB2, CICS and
IMS applications running on IBM-and compatible-mainframes.
In addition to its product line, Data Kinetics offers
practical instruction, training, and consultation services
on table-driven design and development, as well as a
variety of courses in software testing and mainframe
development. Headquartered in Ottawa, Ontario with sales
offices in the United States, and over 60 customers
worldwide, Data Kinetics markets and distributes in
products via a global reseller network, as well as direct
sales. For more information, contact the Company at
202-2460 Lancaster Road, Ottawa, Ontario, K1B 4S5, Tel.:
(613) 523-5500 or (800) 267-0730, Fax: (613) 523-5533,
or visit the company web site at www.dkl.com.
About Verrecchia Group Communications Inc.
"Technology People Marketing Technology" is
the core differentiator of Montreal-based Verrecchia
Group Communications Inc., a results oriented agency
that provides comprehensive public relations and superior
marketing services to the technology sector. Founded
in 1995, Verrecchia Group is dedicated to providing
its clients with strategic planning, hands-on marketing
and flawless execution of effective marketing and public
relations programs that create awareness, capture mind
share, open sales channels, and drive customer leads
both in the U.S. and Canada. Each senior member of Verrecchia
Group has substantial industry experience and has worked
the frontlines of the technology revolution for multinational
corporations and smaller organizations. Headquartered
in Montreal, Quebec, Verrecchia Group has consultants
located in Ottawa, Toronto, Vancouver, New York, Chicago
and Austin, and represents clients ranging from start-ups
to internationally recognized corporations. For more
information, call 514-935-0166, or visit the company
web site at www.vergroup.com.
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