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Verrecchia Group To Provide
Marketing and PR Services to Scoopsoft Corp.
Montreal, Quebec, January 21, 2002
- Verrecchia Group Communications Inc. announces that
it has been retained by Scoopsoft Corp. for Marketing
and PR. Formerly known as Scoop Software in the U.S.
and Informatech Forestry Software in Canada, Scoopsoft
Corp develops the only fully integrated management system
specifically designed for the wood products industry.
Verrecchia Group's primary mandate is to develop and
execute a marketing and public relations program that
will help Scoopsoft open new markets across Canada and
the U.S. Specifically, the program will focus on: creating
brand-name awareness of the company's new name and Scoopsoft
Management System software; competitively positioning
the company and its product through the research and
development of key messaging; and raising the company'
visibility with the media and analyst communities as
well as investors, partners and customers.
"We've had a long-standing relationship with
Verrecchia Group," said Alain Boudreault, President
of Scoopsoft Corp. "They were lead PR agency for
App-e.com, our sister company, so we have first-hand
knowledge of their capabilities when it comes to launching
and sustaining marketing and PR visibility campaigns
for their clients. Verrecchia Group will be instrumental
in providing the unified corporate and product branding
and positioning we need to support our expansion efforts
in Western Canada, the Northwest and Southeast regions
of the U.S."
"Scoopsoft has been developing and implementing
management systems for over 25 years, and for the past
decade, they've been focused exclusively on servicing
the wood products industry," said Susan Verrecchia,
President of Verrecchia Group. "With the tremendous
success they've already achieved in Eastern Canada,
Scoopsoft is a mature company that's well-positioned
for growth. We look forward to working with Scoopsoft
and helping them develop, articulate and communicate
what we see as a truly unique selling proposition to
the North American forestry industry."
About Scoopsoft Corp.
Servicing the wood products industry since 1991, Scoopsoft
is a leading developer of the first and only fully integrated
management system for the wood products industry. The
Scoopsoft Management System enables mill owners and
senior executives to automate, streamline and efficiently
manage the full-range of company-wide wood product operations
and mill activity‹from production and inventory, to
sales, transportation, accounting, purchasing, procurement/woodlands
operations, payroll/HR and e-business solutions. The
company combines its industry unique product offering
with an equally unique project implementation approach
designed to help customers identify business objectives,
build business processes, execute a corporate-wide implementation
strategy, and develop their own best practices. Scoopsoft's
management solutions are currently used in over 350
sites across North America by leading companies including
Kruger, Tembec Forest Products, Anthony Forest Products
in Arkansas and Mill & Timber Products in British
Columbia.
About Verrecchia Group Communications Inc.
"Technology People Marketing Technology" is
the core differentiator of Montreal-based Verrecchia
Group Communications Inc., a results oriented agency
that provides comprehensive public relations and superior
marketing services to the technology sector. Founded
in 1995, Verrecchia Group is dedicated to providing
its clients with strategic planning, hands-on marketing
and flawless execution of effective marketing and public
relations programs that create awareness, capture mind
share, open sales channels, and drive customer leads
both in the U.S. and Canada. Each senior member of Verrecchia
Group has substantial industry experience and has worked
the frontlines of the technology revolution for multinational
corporations and smaller organizations. Headquartered
in Montreal, Quebec, Verrecchia Group has consultants
located in Ottawa, Toronto, Vancouver, New York, Chicago
and Austin, and represents clients ranging from start-ups
to internationally recognized corporations. For more
information, call 514-935-0166, or visit the company
web site at www.vergroup.com.
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