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Newsroom > Press Releases > Archive 2002 > January 21 2002

Verrecchia Group To Provide Marketing and PR Services to Scoopsoft Corp.

Montreal, Quebec, January 21, 2002 - Verrecchia Group Communications Inc. announces that it has been retained by Scoopsoft Corp. for Marketing and PR. Formerly known as Scoop Software in the U.S. and Informatech Forestry Software in Canada, Scoopsoft Corp develops the only fully integrated management system specifically designed for the wood products industry. Verrecchia Group's primary mandate is to develop and execute a marketing and public relations program that will help Scoopsoft open new markets across Canada and the U.S. Specifically, the program will focus on: creating brand-name awareness of the company's new name and Scoopsoft Management System software; competitively positioning the company and its product through the research and development of key messaging; and raising the company' visibility with the media and analyst communities as well as investors, partners and customers.

"We've had a long-standing relationship with Verrecchia Group," said Alain Boudreault, President of Scoopsoft Corp. "They were lead PR agency for App-e.com, our sister company, so we have first-hand knowledge of their capabilities when it comes to launching and sustaining marketing and PR visibility campaigns for their clients. Verrecchia Group will be instrumental in providing the unified corporate and product branding and positioning we need to support our expansion efforts in Western Canada, the Northwest and Southeast regions of the U.S."

"Scoopsoft has been developing and implementing management systems for over 25 years, and for the past decade, they've been focused exclusively on servicing the wood products industry," said Susan Verrecchia, President of Verrecchia Group. "With the tremendous success they've already achieved in Eastern Canada, Scoopsoft is a mature company that's well-positioned for growth. We look forward to working with Scoopsoft and helping them develop, articulate and communicate what we see as a truly unique selling proposition to the North American forestry industry."

About Scoopsoft Corp.


Servicing the wood products industry since 1991, Scoopsoft is a leading developer of the first and only fully integrated management system for the wood products industry. The Scoopsoft Management System enables mill owners and senior executives to automate, streamline and efficiently manage the full-range of company-wide wood product operations and mill activity‹from production and inventory, to sales, transportation, accounting, purchasing, procurement/woodlands operations, payroll/HR and e-business solutions. The company combines its industry unique product offering with an equally unique project implementation approach designed to help customers identify business objectives, build business processes, execute a corporate-wide implementation strategy, and develop their own best practices. Scoopsoft's management solutions are currently used in over 350 sites across North America by leading companies including Kruger, Tembec Forest Products, Anthony Forest Products in Arkansas and Mill & Timber Products in British Columbia.

About Verrecchia Group Communications Inc.


"Technology People Marketing Technology" is the core differentiator of Montreal-based Verrecchia Group Communications Inc., a results oriented agency that provides comprehensive public relations and superior marketing services to the technology sector. Founded in 1995, Verrecchia Group is dedicated to providing its clients with strategic planning, hands-on marketing and flawless execution of effective marketing and public relations programs that create awareness, capture mind share, open sales channels, and drive customer leads both in the U.S. and Canada. Each senior member of Verrecchia Group has substantial industry experience and has worked the frontlines of the technology revolution for multinational corporations and smaller organizations. Headquartered in Montreal, Quebec, Verrecchia Group has consultants located in Ottawa, Toronto, Vancouver, New York, Chicago and Austin, and represents clients ranging from start-ups to internationally recognized corporations. For more information, call 514-935-0166, or visit the company web site at www.vergroup.com.


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