Tenrox Extends Verrecchia Group’s PR Mandate into the U.S.
Montreal, Quebec, April 30, 2004 - Montreal-based Tenrox Inc.—the Integrated Operational Control and Compliance Software Company—has selected Verrecchia Group Communications Inc. to conduct a North American PR campaign focused on the U.S. market.
Following the success of a 2003 PR campaign and press tour conducted by Verrecchia Group to launch Tenrox’s Release 8 operational control and compliance software in Canada, Tenrox has extended the agency’s mandate to create visibility for the company and its products with key media and analyst contacts in the U.S. market.
“Verrecchia Group's PR experience, knowledge of the technology industry and their ability to approach editors resulted in editorial coverage in major IT publications,” says Rudolf Melik, Tenrox’s President and Chief Executive Officer. “Moreover, they played a key role in launching the news of our last product release yielding great exposure in the market."
“The success of the Canadian PR program is a reflection of Tenrox’s level of industry-specific knowledge and know-how that the company has gained as a global provider of enterprise optimization software in a multitude of industries,” says Susan Verrecchia, President and Founder of Verrecchia Group Communications. “We look forward to presenting Tenrox’s achievements to the U.S. media community and helping the company secure a leading position in that market.
About Tenrox
Tenrox develops and markets modular, integrated operational control and compliance software that delivers enterprise workforce management, expense reporting, project accounting and business process management. Designed for professional services firms or organizations with internal services or IT departments, Tenrox solutions increase corporate efficiency, improve project or service delivery, reduce costs, and enforce compliance with regulations and back office financial controls.
Since 1995, Tenrox has served over 800 organizations in 50 countries, including the Pentagon, IBM, EDS, First National Bank, BCE Emergis, Corning, McKesson, British Columbia Auditor General, US Steel, Motorola, Pfizer, Sony, Wyeth, Time Warner, Scottish Life, Charles Schwab, and Visa. The company offers professional services, training programs and a choice of implementation methods to suit various corporate requirements. Tenrox products are available through direct sales channels and a network of worldwide resellers and partners. For more information, visit www.tenrox.com or call 1-877-4-TENROX (1-877-483-6769).
