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Industry Analyst Relations
Industry analysts are key influencers in the technology market. Analysts write research reports, which they sell to various interest groups and buyers that look to these research firms for timely, insightful information on developing and emerging technologies. A favorable report on your company produced by an analyst is not only a great source of credibility, but also puts your name in front of the clients who pay to find out about your industry sector. Analyst relations are therefore an integral component of an overall media relations and marketing approach.
We have developed relationships with various reputed research firms who specialize in different areas of technology on behalf of our clients including:
- IDC
- Hurwitz Group
- Aberdeen Group
- Meta Group
- Gartner Group/Dataquest
- Yankee Group
- Giga Information Group
- Forrester Research
- AMR
- Allied Business Intelligence
- Cahners In-Stat
- Parks Associates
- etc.
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"Verrecchia Group's PR people know when to call IDC and how to assist our analysts in monitoring new product introductions and strategic relationships that impact the IT marketplace. The agency's team understands the significance of technology from our clients' perspective. The account execs are responsive in lining up vendor interviews and providing additional information when we're on deadline for reports."
Ed Acly
Former Director of Middleware Research
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