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Newsroom > Press Releases > Archive 2001 > July 16 2001

Verrecchia Group Helps Quebec-Based App-e.com Launch its ASP Services Across Canada

Montreal, Quebec, July 16, 2001 - Verrecchia Group Communications Inc. announces that App-e.com‹a leading Quebec-based Application Service Provider (ASP)‹has extended the agency's mandate as PR counsel. The agency's new mandate will be to build on the momentum it had successfully created with the Quebec media, and develop an expanded media relations program to increase App-e.com's visibility across all of Canada. App-e.com offers reliable and secure access to accounting, payroll and human resource management applications as an ASP service over the Internet. Verrecchia Group is a results oriented agency providing comprehensive public relations and marketing services to the technology sector. The new media relations program will focus on the high technology and restaurant franchise publications within the Canadian media and analyst communities.

"We chose Verrecchia Group because of their focus on our industry, namely IT and Software," said Alain Boudreault, President of App-e.com."Their in-depth industry expertise, combined with their media relationships in our specific industry allowed us to carry out a very successful PR campaign for our new subsidiary, App-e.com. We were very satisfied with the results and look forward to the same success as we launch our services across the country."

"App-e.com has truly impressed us with their dedication to helping small and medium size business take advantage of advanced ERP management applications without the financial burdens typically associated with these systems," said Susan Verrecchia, President of Verrecchia Group. "App-e.com has already proven itself in the Quebec market and we believe that this ASP will be just as well received across the country by both the business and media communities."

About App-e.com
Founded in 1999, App-e.com is a leading Quebec-based Application Service Provider (ASP) offering reliable and secure access to accounting, payroll and human resource management applications as an ASP service over the Internet. App-e.com's solution enables small to medium size businesses, franchisers, restaurants, mining companies, service organizations and the forestry sector to gain a competitive advantage by leveraging the latest technologies to manage their operations without having to make upfront capital investments in hardware, software, specialized equipment, or expensive resources to build and manage an IT infrastructure. App-e.com guarantees reliability, security and performance through the use of Maestro‹an integrated accounting, payroll and human resource management software‹as well as a technical infrastructure that features the latest in network equipment, firewall, server and encryption technologies. For more information about App-e.com, please contact the company at 1 Place Laval, suite 400, Laval, Quebec, Canada, H7N 1A1, tel: (450) 629-7722 or (toll free) at 1-800-923-4229, fax: (450) 629-0200 or (toll free) at 1-800-923-4231, or visit the company Web site at www.App-e.com/eng, or www.scoopsoft.com for the forestry sector.

About Verrecchia Group Communications Inc.

"Technology People Marketing Technology" is the core differentiator of Montreal-based Verrecchia Group Communications Inc., a results oriented agency that provides comprehensive public relations and superior marketing services to the technology sector. Founded in 1995, Verrecchia Group is dedicated to providing its clients with strategic planning, hands-on marketing and flawless execution of effective marketing and public relations programs that create awareness, capture mind share, open sales channels, and drive customer leads both in the U.S. and Canada. Each senior member of Verrecchia Group has substantial industry experience and has worked the frontlines of the technology revolution for multinational corporations and smaller organizations. Headquartered in Montreal, Quebec, Verrecchia Group has consultants located in Ottawa, Toronto, Vancouver, New York, Chicago and Austin, and represents clients ranging from start-ups to internationally recognized corporations. For more information, call 514-935-0166, or visit the company web site at www.vergroup.com.

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