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Verrecchia Group Helps Quebec-Based
App-e.com Launch its ASP Services Across Canada
Montreal, Quebec, July 16, 2001 -
Verrecchia Group Communications Inc. announces that
App-e.com‹a leading Quebec-based Application Service
Provider (ASP)‹has extended the agency's mandate as
PR counsel. The agency's new mandate will be to build
on the momentum it had successfully created with the
Quebec media, and develop an expanded media relations
program to increase App-e.com's visibility across all
of Canada. App-e.com offers reliable and secure access
to accounting, payroll and human resource management
applications as an ASP service over the Internet. Verrecchia
Group is a results oriented agency providing comprehensive
public relations and marketing services to the technology
sector. The new media relations program will focus on
the high technology and restaurant franchise publications
within the Canadian media and analyst communities.
"We chose Verrecchia Group because of their focus
on our industry, namely IT and Software," said
Alain Boudreault, President of App-e.com."Their
in-depth industry expertise, combined with their media
relationships in our specific industry allowed us to
carry out a very successful PR campaign for our new
subsidiary, App-e.com. We were very satisfied with the
results and look forward to the same success as we launch
our services across the country."
"App-e.com has truly impressed us with their
dedication to helping small and medium size business
take advantage of advanced ERP management applications
without the financial burdens typically associated with
these systems," said Susan Verrecchia, President
of Verrecchia Group. "App-e.com has already proven
itself in the Quebec market and we believe that this
ASP will be just as well received across the country
by both the business and media communities."
About App-e.com
Founded in 1999, App-e.com is a leading Quebec-based
Application Service Provider (ASP) offering reliable
and secure access to accounting, payroll and human resource
management applications as an ASP service over the Internet.
App-e.com's solution enables small to medium size businesses,
franchisers, restaurants, mining companies, service
organizations and the forestry sector to gain a competitive
advantage by leveraging the latest technologies to manage
their operations without having to make upfront capital
investments in hardware, software, specialized equipment,
or expensive resources to build and manage an IT infrastructure.
App-e.com guarantees reliability, security and performance
through the use of Maestro‹an integrated accounting,
payroll and human resource management software‹as well
as a technical infrastructure that features the latest
in network equipment, firewall, server and encryption
technologies. For more information about App-e.com,
please contact the company at 1 Place Laval, suite 400,
Laval, Quebec, Canada, H7N 1A1, tel: (450) 629-7722
or (toll free) at 1-800-923-4229, fax: (450) 629-0200
or (toll free) at 1-800-923-4231, or visit the company
Web site at www.App-e.com/eng, or www.scoopsoft.com
for the forestry sector.
About Verrecchia Group Communications Inc.
"Technology People Marketing Technology"
is the core differentiator of Montreal-based Verrecchia
Group Communications Inc., a results oriented agency
that provides comprehensive public relations and superior
marketing services to the technology sector. Founded
in 1995, Verrecchia Group is dedicated to providing
its clients with strategic planning, hands-on marketing
and flawless execution of effective marketing and public
relations programs that create awareness, capture mind
share, open sales channels, and drive customer leads
both in the U.S. and Canada. Each senior member of Verrecchia
Group has substantial industry experience and has worked
the frontlines of the technology revolution for multinational
corporations and smaller organizations. Headquartered
in Montreal, Quebec, Verrecchia Group has consultants
located in Ottawa, Toronto, Vancouver, New York, Chicago
and Austin, and represents clients ranging from start-ups
to internationally recognized corporations. For more
information, call 514-935-0166, or visit the company
web site at www.vergroup.com.
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