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Verrecchia Group to Help Promote
a Whole New Aviva Solutions Vision and Business Direction
Montreal, Quebec, April 16, 2001 -
Verrecchia Group Communications Inc. announces that
the agency has been retained as lead PR counsel by Aviva
Solutions‹a leading worldwide provider of innovative
and secure host access and Web-to-host software solutions.
Verrecchia Group's primary mandate will be to promote
and create new awareness of Aviva and its family of
products with the editorial and analyst communities
in the U.S. Verrecchia Group will also work to maintain
the level of awareness already achieved in the Canadian
marketplace as a result of previous media relations
campaigns conducted by the agency. The PR and marketing
communications program to be initiated by Verrecchia
Group will support and communicate Aviva Solutions'
new vision and business direction, principally its transformation
from a product-focused organization to a provider of
value-added application integration and host security
solutions.
"We've had a long-standing association with Verrecchia
Group which dates back to when Aviva Solutions was a
business unit of Eicon Technology," said Marcie
Baron, Communications Manager at Aviva Solutions. "The
people at Verrecchia Group are therefore quite familiar
with our Aviva product line which puts them well ahead
of any other agency considering their existing position
on the knowledge curve. They were the logical choice
to help us articulate and communicate our new business
direction as we expand our product and service offerings
to a worldwide marketplace."
"These are very exciting times at Aviva Solutions
as the company embarks on a new phase in its evolution,"
said Susan Verrecchia, President of Verrecchia Group.
"The company's new vision is to move beyond an
organization that just sells products, to one that delivers
application integration and host security solutions
that support a solid product line. We look forward to
helping Aviva Solutions communicate that vision to its
intended audiences, whether it be the media, analysts,
investors, channel , or ultimately, the Aviva customer."
About Aviva Solutions Inc.
Aviva Solutions Inc. is a leading worldwide provider
of innovative and secure host access and Web-to-host
software solutions. The company brings to market secure,
value-added e-business solutions that leverage existing
legacy investments while providing high-value Return
On Investment (ROI) to its customers. The Aviva product
line is a comprehensive family of host access and Web-to-host
products for delivering corporate host applications
to the desktop PC, Web browser or mobile device over
legacy, IP and wireless networks. Aviva Solutions is
headquartered in Montreal, Quebec. For more information
about Aviva Solutions contact the Company at 9800 Cavendish
Boulevard, Montreal, Quebec, Canada, H4M 2V9, tel: Toll
Free (U.S. and Canada): 1-800-276-0038, (514) 832-3747,
fax: (514) 832-3742, or visit the company web site at
www.avivasolutions.com.
Aviva Solutions Inc. is a business unit of i-data international.
About Verrecchia Group Communications Inc.
"Technology People Marketing Technology" is
the core differentiator of Montreal-based Verrecchia
Group Communications Inc., a results oriented agency
that provides comprehensive public relations and superior
marketing services to the technology sector. Founded
in 1995, Verrecchia Group is dedicated to providing
its clients with strategic planning, hands-on marketing
and flawless execution of effective marketing and public
relations programs that create awareness, capture mind
share, open sales channels, and drive customer leads
both in the U.S. and Canada. Each senior member of Verrecchia
Group has substantial industry experience and has worked
the frontlines of the technology revolution for multinational
corporations and smaller organizations. Headquartered
in Montreal, Quebec, Verrecchia Group has consultants
located in Ottawa, Toronto, Vancouver, New York, Chicago
and Austin, and represents clients ranging from start-ups
to internationally recognized corporations. For more
information, call 514-935-0166, or visit the company
web site at www.vergroup.com.
# # #
Aviva is a registered trademark of Aviva Solutions
Inc. All other trademarks are the properties of their
respective owners.
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