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Newsroom > Press Releases > Archive 2001 > January 17 2001

Coradiant Retains Verrecchia Group for Canadian Public Relations Counsel

Montreal, Quebec, January 17, 2001 - Verrecchia Group Communications Inc. announces that Coradiant Inc.-a Managed Service Provider (MSP) offering a complete outsourcing solution for complex web operations-has signed the agency as lead Canadian PR counsel after Verrecchia Group successfully launched Coradiant to the Canadian market in November, 2000. Verrecchia Group is a results oriented agency providing comprehensive public relations and marketing services to the technology sector. The agency will conduct press relations targeted at raising visibility for Coradiant and the company's OutSmart" services across Canada.

"We've already received enthusiastic response from the Canadian editorial community resulting in substantial coverage," said Susan Verrecchia, President of Verrecchia Group. "Coradiant's expertise in providing managed services for e-businesses, coupled with their focused business plan and proven ability to secure substantial venture capital in today's shaky tech market has definitely tweaked the media's interest across the board. "

"Having worked with Susan Verrecchia in the past, we felt confident that no one could integrate with our Silicon Valley-style better than her team at the Verrecchia Group," said Alistair Croll, CEO of Coradiant Inc. "I'm very impressed with their understanding of our market space, which was relatively unknown in Canada until recently. They have the technical expertise and knowledge to promote our services and educate the public about the MSP market."

The agency's primary mandate will be to elevate awareness of Coradiant with Application Service Providers (ASPs), other application-heavy e-businesses and Independent Software Vendors (ISVs) looking to take their software products to a Web platform. Coradiant has recently secured US$20 million in first round funding in order to "grow the business". One of the company's main initiatives was to expand the team. This time last year Coradiant had 10 employees and they now boast over 100, with most new hires located at the company's IT Headquarters in Montreal.

About Coradiant


Formed in February 2000, Coradiant Inc., is a pure-play Managed Service Provider (MSP). The company's OutSmart services keep business-critical sites running securely and responsively despite any intermittent hardware or software failures that might occur. Sites are remotely managed, maintained, and monitored from Coradiant's network operations centers, ensuring the highest levels of performance, availability, security, and scalability. The company's services allow B2B exchanges, online ISVs, ASPs, i-Builders, and click-and-mortar companies to quickly bring new sites online while focusing on their core competencies and avoiding the huge expenses usually associated with purchasing equipment, and hiring and maintaining sufficiently qualified IT staff. Coradiant's International operations are headquartered in Montreal, Canada and Bath, United Kingdom. Corporate headquarters are in Boston, MA, with regional offices in Menlo Park, New Jersey, and San Diego. For more information, visit the company's Web site at www.coradiant.com or call 1-877-717-7467 in North America.

About Verrecchia Group Communications Inc.


"Technology People Marketing Technology" is the core differentiator of Montreal-based Verrecchia Group Communications Inc., a results oriented agency that provides comprehensive public relations and superior marketing services to the technology sector. Founded in 1995, Verrecchia Group is dedicated to providing its clients with strategic planning, hands-on marketing and flawless execution of effective marketing and public relations programs that create awareness, capture mind share, open sales channels, and drive customer leads both in the U.S. and Canada. Each senior member of Verrecchia Group has substantial industry experience and has worked the frontlines of the technology revolution for multinational corporations and smaller organizations. Headquartered in Montreal, Quebec, Verrecchia Group has consultants located in Ottawa, Toronto, Vancouver, New York, Chicago and Austin, and represents clients ranging from start-ups to internationally recognized corporations. For more information, call 514-935-0166, or visit the company web site at www.vergroup.com.

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