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Coradiant Retains Verrecchia
Group for Canadian Public Relations Counsel
Montreal, Quebec, January 17, 2001
- Verrecchia Group Communications Inc. announces that
Coradiant Inc.-a Managed Service Provider (MSP) offering
a complete outsourcing solution for complex web operations-has
signed the agency as lead Canadian PR counsel after
Verrecchia Group successfully launched Coradiant to
the Canadian market in November, 2000. Verrecchia Group
is a results oriented agency providing comprehensive
public relations and marketing services to the technology
sector. The agency will conduct press relations targeted
at raising visibility for Coradiant and the company's
OutSmart" services across Canada.
"We've already received enthusiastic response
from the Canadian editorial community resulting in substantial
coverage," said Susan Verrecchia, President of
Verrecchia Group. "Coradiant's expertise in providing
managed services for e-businesses, coupled with their
focused business plan and proven ability to secure substantial
venture capital in today's shaky tech market has definitely
tweaked the media's interest across the board. "
"Having worked with Susan Verrecchia in the past,
we felt confident that no one could integrate with our
Silicon Valley-style better than her team at the Verrecchia
Group," said Alistair Croll, CEO of Coradiant Inc.
"I'm very impressed with their understanding of
our market space, which was relatively unknown in Canada
until recently. They have the technical expertise and
knowledge to promote our services and educate the public
about the MSP market."
The agency's primary mandate will be to elevate awareness
of Coradiant with Application Service Providers (ASPs),
other application-heavy e-businesses and Independent
Software Vendors (ISVs) looking to take their software
products to a Web platform. Coradiant has recently secured
US$20 million in first round funding in order to "grow
the business". One of the company's main initiatives
was to expand the team. This time last year Coradiant
had 10 employees and they now boast over 100, with most
new hires located at the company's IT Headquarters in
Montreal.
About Coradiant
Formed in February 2000, Coradiant Inc., is a pure-play
Managed Service Provider (MSP). The company's OutSmart
services keep business-critical sites running securely
and responsively despite any intermittent hardware or
software failures that might occur. Sites are remotely
managed, maintained, and monitored from Coradiant's
network operations centers, ensuring the highest levels
of performance, availability, security, and scalability.
The company's services allow B2B exchanges, online ISVs,
ASPs, i-Builders, and click-and-mortar companies to
quickly bring new sites online while focusing on their
core competencies and avoiding the huge expenses usually
associated with purchasing equipment, and hiring and
maintaining sufficiently qualified IT staff. Coradiant's
International operations are headquartered in Montreal,
Canada and Bath, United Kingdom. Corporate headquarters
are in Boston, MA, with regional offices in Menlo Park,
New Jersey, and San Diego. For more information, visit
the company's Web site at www.coradiant.com
or call 1-877-717-7467 in North America.
About Verrecchia Group Communications Inc.
"Technology People Marketing Technology" is
the core differentiator of Montreal-based Verrecchia
Group Communications Inc., a results oriented agency
that provides comprehensive public relations and superior
marketing services to the technology sector. Founded
in 1995, Verrecchia Group is dedicated to providing
its clients with strategic planning, hands-on marketing
and flawless execution of effective marketing and public
relations programs that create awareness, capture mind
share, open sales channels, and drive customer leads
both in the U.S. and Canada. Each senior member of Verrecchia
Group has substantial industry experience and has worked
the frontlines of the technology revolution for multinational
corporations and smaller organizations. Headquartered
in Montreal, Quebec, Verrecchia Group has consultants
located in Ottawa, Toronto, Vancouver, New York, Chicago
and Austin, and represents clients ranging from start-ups
to internationally recognized corporations. For more
information, call 514-935-0166, or visit the company
web site at www.vergroup.com.
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