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Verrecchia Group Develops International Ad Campaign for Posera Software Inc.

Montreal, Quebec, July 9, 2004 - Verrecchia Group Communications announces that it has completed the development of an international print advertising campaign for Posera's Maitre'D suite of integrated software solutions. Montreal-based Posera Software is a developer of software solutions for the restaurant industry.

From concept to messaging and production, three print advertisements have been developed for placement in hospitality publications following an evaluation of Posera's previous advertising, and conversations with customers, resellers, as well as Posera's executives. The key messaging developed and the advertising campaign provides Posera with a foundation for all future communications activities ranging from trade shows to public relations.

"Posera needed to find a marketing agency that not only understood our industry and challenges, but also had the expertise required to help us differentiate our company and products in an extremely competitive environment," says Shannon Arnold, Marketing Director of Posera Software Inc. "Verrecchia Group exceeded our expectations and provided valuable and professional consultation."

"Posera is a company with a great product, and a lot of heart," says Susan Verrecchia, president and founder of Verrecchia Group Communications. "We believe that the new ad campaign captures the essence of Maitre'D's unparalleled flexibility and ease-of-use, along with Posera's commitment to customer satisfaction, which is echoed both in the product and the company's philosophy in servicing its own customers."


About Posera
Posera is a leading provider of integrated software solutions to streamline restaurant management. Posera`s Maitre`D is a solution that provides the restaurant industry with the latest technologies, as well as flexibility, simplicity, and increased efficiency. Maitre`D provides managers with the tools required to improve their business operations and management. Designed to meet any concept`s specific needs, these solutions are fully customizable point-of-sale, back-of-house, or headquarters applications. For more information about Posera and the Maitre`D solution, visit the company web site at www.posera.com

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